A corporate event is an event sponsored by a company for employees or clients. Corporate events are an effective way for companies to engage with employees or customers. They can have various purposes, from announcing important changes to creating opportunities.

•**Product launches *:*As their name suggests, launches are corporate events to announce a company’s new product or service. Their role is usually to inform potential clients the new product or service

Trade show: The main purpose of a trade show is usually to connect companies with potential customers.

Conference:The primary purpose of a conference is to connect with target audiences and give them relevant information, usually to educate or motivate them

Award ceremony: These events are either hosted by a particular person or company to reward its employees, suppliers, customers and other stakeholders or by an entire industry to celebrate its best performers